Matt Incontri

BEARWALK LOGO IDENT

With an emphasis on human-made productions, why shouldn't Bearwalk's brand identity apply the same approach? Combining traditional animation techniques with modern software capabilities, we were able to capture real charcoal drawings and incorporate them into a sweeping cinemtaic one-shot, revealing Bearwalk's brandmark. The imperfections of the human hand are what give art its humanity and we celebrated that in this piece.

This project was animated in Adobe Flash, traced with charcoal frame by frame, photographed, and re-composited in Adobe After Effects.

Produced by: Bryan Tortora & Daniela Goncalves

Direction, Animation & Design: Matt Incontri

Copyright Bearwalk 2026